Your work deserves more than a grid.
You've built a following on bonding, aligner, and whitening cases. But when a patient, practice, or course provider searches your name, Instagram isn't what convinces them. In five minutes, you'll know whether your online presence is closing the work your grid opens.
The signs you've outgrown the grid:
- Your best cases live on Instagram, buried under everything you've posted since.
- Patients DM to ask things a site would answer: what you offer, where you practise, what it costs.
- Googling your own name brings up your practice's website, or nothing at all.
- Your CV, courses, and brand partnerships live in a PDF you last touched when you needed it.
- Your treatments have changed and the only record is a highlights reel.
- Referrals and course invitations go to colleagues who are easier to find.
If three or more of these apply, your reputation is working harder than your online presence. The good news: this is fixable.
Patients follow the grid. They book the dentist they can verify.
Instagram is a brilliant top of funnel and a terrible bottom of one. It shows the work but can't hold your CV, your treatments, your values, or your testimonials in a form anyone can navigate. And it ranks for nothing: when someone searches your name, the algorithm isn't in the room, your website is. If you don't have one, the practice's site answers for you.
- in your bio is all Instagram gives you. Where it points decides what happens after the double-tap.
- One link
- is the search that matters. Patients, practices, labs, and course providers all run it. Whatever comes back does the closing.
- Your name
- of your grid ranks on Google. Every case you post builds an audience on a platform that can't be searched by the people checking you out.
- Zero
Three gaps compound. The grid buries your best cases under your newest ones. The DM answers questions one patient at a time, and only the patients who ask. And Google, where every serious check happens, has nothing of yours to show. None of these feel urgent while followers grow, but together they mean the reputation you're building converts at a fraction of what it should. Posting more doesn't close any of the three.
This is the real reason a big grid doesn't become a full private list, and why posting more won't fix it.
- A grid, a link-in-bio page, and a PDF CV.
- Best cases buried under newest posts.
- Questions answered one DM at a time.
- Your name on Google returns the practice's site, not yours.
- Brand partnerships and courses scattered across bios and stories.
- The algorithm decides who sees your work.
- One portfolio site under your own name.
- Cases presented with context: the brief, the treatment, the result.
- Treatments, prices, and locations answered before anyone has to ask.
- Ranked for your name, and found by people who never saw the grid.
- CV, courses, and partnerships in one place you update yourself.
- The site compounds over time instead of scrolling away.
What a dentist's portfolio site should be doing.
Cases presented properly
Before and afters with the context a grid can't give: the brief, the treatment, the result. Organised by treatment, not by posting date, so your best bonding case is never buried under last week's story.
Ranked under your own name
When a patient, practice, or course provider searches your name, your site comes back first, not just the practice you work at. Structured data for you as a practitioner and for the treatments you want to be known for.
A portfolio you can update between patients
Cases, treatments, testimonials, brand partnerships, values. Add the CMS upgrade and the editor is shaped around the things dentists change, with short walkthrough videos covering every action. No developer, no waiting.
A CV that opens doors
Courses taken and taught, publications, partnerships, and where you practise, in one credible link. The thing you send when a lab, a practice, or a course provider asks who you are, and the thing they find when they don't ask.
Dr Deesha Chudasama is a cosmetic and family dentist in Ystrad Mynach, building her name on bonding, veneer, and aligner work. drdeeshadental.com puts that work under her own name: her cases, her training, and her reviews in one place a patient, practice, or lab can navigate, instead of a grid that buries her best case a week after she posts it.
Cases are organised by treatment rather than posting date, each with the before, the after, and the detail that closes the decision (one visit, ninety minutes, no anaesthetic), so her best composite bonding is never lost under last week's story. A career timeline doubles as her CV, her patient reviews are gathered onto the page instead of stranded on a listing, and she updates all of it herself through a custom editor, no developer, no waiting.
Before working with the SMF team, I was quite sceptical about investing in a website. I had always assumed that new patients were primarily attracted through Instagram, as that's where I personally saw most dental marketing. The team completely broadened my perspective. They showed me that a professionally designed website is far more than just an online presence. While social media is excellent for attracting footfall, a website is what truly showcases your practice, builds trust, and converts interest into new patients. It significantly increases visibility, builds credibility, and gives potential patients the confidence to take the next step and actually book an appointment.
I now appreciate how powerful a website can be for both my own visibility as a dentist and for the growth of the practice by making high-quality dentistry more accessible and visible to the local community.
Dr Deesha ChudasamaCosmetic and family dentist- Not the practice's
- Her name
- Not by posting date
- By treatment
- Cases, CV, and reviews
- Self-serve
If Deesha's site is the shape you had in mind, you've seen enough. Get in touch and we'll book a discovery call to talk through your options and what each one would change. No charge, no obligation.
How to judge anyone offering to build your portfolio site.
- Built on WordPress with a stack of third-party plugins.
- No structured data for you or the treatments you're known for.
- You don't own the content or the domain: your reputation on rented land.
- They can't show you a clinician's site they built and still maintain.
- Custom code, fast, and simple to run.
- Ranking for your name discussed as a delivery goal, with monthly reporting.
- Case galleries you control yourself, so consent changes take effect immediately.
- You own the content and the domain on day one, under your own name.
- A live clinician's site they'll let you contact directly to ask what working with them is like.
How your project will go.
Nothing moves forward without your sign-off. Fixed scope, no lock-in, and the site is yours.
- 01
Free discovery call
We learn the shape of your week: practice days, private lists, the treatments you want more of, the courses you teach or take. No charge, no obligation.
- 02
Onboarding & planning
We map your cases, your content, and how payments should work. You see the plan before anything gets built.
- 03
Design
Full page designs you sign off before we touch any code.
- 04
Build
Every page and its on-page SEO, built and tested.
- 05
Testing & launch
Cross-device testing, accessibility checks, then live on your domain.
- 06
Ongoing care
Hosting, monitoring, SEO, and small changes handled, so the site doesn't drift again.
What our standard packages look like.
A one-page portfolio on one of our templates, set up with your cases and your brand.
- One page, on a proven template
- Cases, treatments, CV, and testimonials on one scrolling page
- On-page SEO built around your name
- Mobile and desktop optimised
A one-page portfolio designed and built from scratch, so the page could only be yours.
- One page, custom design and build
- Cases, treatments, CV, and testimonials on one scrolling page
- On-page SEO built around your name
- Mobile and desktop optimised
A five-page site with room of its own for your cases, treatments, and CV.
- Five pages, custom design and build
- Separate pages for cases, treatments, and your CV
- Structured data for you as a practitioner
- On-page SEO built around your name
Talk through how you want your brand to come across with our designer, and get back a logo that works on your site, your grid, your signage. We offer packages to fit what you need.
If the site needs something the tiers don't cover, tell us the feature you're after and we'll come back with a quote for the additional cost before anything is built.
- Start at the size you needA template page when you need to be credible fast, custom design when the brand matters, five pages when the work needs room. Structured data and on-page SEO for your name are included at every size, not sold back to you as extras.
- Yours from day oneContent and domain, no lock-in. Cancel any care plan and the site stays yours. Move practices and it moves with you.
Three ways to keep the site current after launch. Mix them as you go.
Send us the change when one comes up; we make it and confirm it's live.
- Any content change on the site
- Made by the team that built it
- No plan, no commitment
Three scheduled rounds of updates a year, so the site never drifts far behind the work.
- Three rounds of content updates
- Scheduled around your practice
- £75 less than three one-off edits
Bundle the editor into your build and make every update yourself, the moment it comes up.
- Unlimited updates, made by you
- Editor shaped around cases, treatments, and testimonials
- Walkthrough videos for every action
Meet Saajan, Madu and Finn.
Three founders, one team. The same people who scope your project also design it, build it, and pick up the phone when something needs deciding.
Saajan Patel
Founder, product and deliveryRuns your project from kickoff to launch day. Always knows where everything stands, warns you before a date moves, and is the one you'll speak to when something needs deciding.
Say hello
Madu Gadzama
Founder, design and strategyDecides how the site looks, reads and converts. Expect a lot of questions about your customers on the discovery call: the design and the words grow out of the answers.
Say hello
Finn Formica
Founder, engineering and SEOCares about the parts nobody sees: clean code, pages that load before you notice, markup a search engine reads perfectly. That's also what gets the work found, so he runs our SEO and GEO.
Say hello
The things people ask us before getting in touch.
The practice site sells the practice, and it stays behind when you move on. Your portfolio site is yours: it follows you between practices, holds your cases and CV in one place, and ranks for your name rather than the practice's. If you're building a reputation you intend to keep, it shouldn't live on someone else's domain.
Yes, with the consent you already hold for showing them on Instagram. With the CMS upgrade the gallery is fully under your control, so if a patient withdraws consent you remove the case in minutes, not through a support ticket. Consent itself stays your clinical responsibility; we make acting on it immediate.
We don't build anything that puts you the wrong side of GDC guidance. Factual treatment information, genuine testimonials, and honest case presentation, yes. Misleading claims or pestering patients for reviews, no.
Expect a four-week turnaround. At the start we give you a document listing all the information we need for the site, so you can gather it once rather than in pieces. From there it's about an hour of your time a week, mostly in review, with calls scheduled around your practice days.
Yes, with the CMS upgrade. If you can post a case to Instagram, you can publish one to your site: the editor is built around the things you update, with short walkthrough videos so you're confident from day one.
You do, once the project is paid in full. Use the site however you want, with no lock-in; the one thing you can't do is resell the templates or the code. We keep the right to show the work in our portfolio, nothing more.
You choose how updates get made: bundle the CMS upgrade and publish them yourself, send us one-off edits at £100, or take three scheduled updates a year for £225. Either way, you're never left to figure it out on your own.
We host the site for you: £15 a month for a static site, or £25 a month for a CMS-driven one. Both include uptime and performance monitoring, security patches, and keeping the code itself up to date; content changes are the edit options above. Cancel any time; the site is still yours to take elsewhere.
The dentists we talk to have usually done the hard part already: the work is good and people can see it. What's missing is the asset that converts attention into a private list, a site under your own name that presents the cases properly, answers the questions before the DM, and shows up when someone checks you out. If you've read this far and something resonated, send us your Instagram and we'll tell you honestly what a site would add.
Finn FormicaFounder, engineering and SEOSend us your Instagram or a question.
Fill in the form and we'll reply within one working day with something useful, either way. No charge, no obligation. We work around your practice days.