Great courses lose delegates at the checkout.
Your teaching earns the reputation; the booking experience decides whether it converts. We build course platforms with dates, pricing, and Stripe checkout on your own domain, so delegates book in minutes and every registration reconciles itself.
What's quietly costing you registrations:
- Delegates email to ask things the site should answer: dates, pricing, what's included.
- Registration runs through Eventbrite or another third-party checkout, and the fees come out of every ticket.
- The course page is a wall of text; finding the book button takes scrolling and faith.
- Pricing is unpublished or unclear, so serious delegates hesitate and browsers bounce.
- Someone reconciles sign-ups against payments by hand, in a spreadsheet.
- Searching your course topic brings up competitors' courses, not yours.
If three or more of these apply, delegates who already decided to book are being made to work for it. The good news: this is fixable.
Delegates judge the course by the booking experience.
A delegate booking a hands-on course is spending serious money and a scarce study day, often flying in for it. They decide with the same instincts as any other online purchase: can I find the date, the price, and what's included, and does the payment page look like it belongs to the people teaching me? Course sites in this space routinely fail all four at once.
- checkouts take a cut of every registration and put someone else's brand at your single moment of highest trust.
- 3rd party
- per cohort go into matching sign-ups against payments by hand, and into answering emails the course page should have answered.
- Hours
- of Google is where delegates find their next course. If your course isn't there for its own topic, a competitor's is.
- Page one
Three frictions compound. Dense, cluttered pages hide the information that sells the course. Unpublished pricing forces an email exchange most delegates won't start. And an off-domain checkout breaks trust at the exact moment money changes hands, while charging you fees for the privilege. Each one shaves conversions on its own; together they mean a course that fills by reputation alone, and a website that adds nothing to it.
The delegates you lose are the ones who were ready to book. That's what makes the checkout the most expensive page on your site.
What a course platform should be doing.
Booking in minutes, on your domain
Stripe checkout with delegate pricing tiers, deposits or full payment, and instant confirmation. The payment page carries your name, not a ticketing platform's, and you keep the merchant relationship and the fee structure.
Course pages you update yourself
Dates, programme, faculty, pricing, and CPD hours, managed through an editor built around how courses run. Publishing the next cohort is a few minutes' work, not a developer request.
Reconciliation that does itself
Who registered, who paid, for which course and at which rate, in one dashboard. The spreadsheet retires, and the pre-course admin week goes back to teaching preparation.
Found by delegates searching the topic
Delegates search the subject, not your name. Course pages with structured data, written to rank for the topic and the course itself, so the delegates you never met can still find you.
Mr Yakubu Karagama
ENT Surgeon & Course Director · phonosurgerycourse.com
Mr Karagama runs internationally renowned phonosurgery, airway, and dysphagia courses for consultants, with delegates flying in from around the world. His previous setup was the classic shape: outdated pages, registrations handled through third-party links, and a secretary spending hours each week reconciling sign-ups against payments by hand.
We designed, built, and deployed a dedicated course platform. Every course has its own page with dates, programme, faculty, and published pricing. Delegates pay through Stripe checkout on his own domain, with delegate pricing tiers, and every registration reconciles automatically in one dashboard. New cohorts go live in minutes through a custom website editor, without a developer in the loop.
- Payment processing fees
- −50%
- Reconciliation time
- −60%
- Hosting costs
- −75%
If your registrations still end in a spreadsheet, send us your course page. We'll reply with what a platform like this would change for your cohorts, and what it wouldn't. No charge, no obligation.
How to judge anyone offering to build your course platform.
- Eventbrite or a generic ticketing widget proposed as permanent infrastructure.
- Checkout that leaves your domain at the moment of payment.
- Per-ticket platform fees on top of card fees, forever.
- Built on WordPress with a stack of third-party plugins.
- SEO sold separately, as a monthly retainer add-on.
- They can't show you a course platform they built and still run.
- Stripe checkout on your own domain, with the merchant relationship in your name.
- Automatic reconciliation: registrations and payments matched in one dashboard.
- Dynamic course templates, so new cohorts don't need a developer.
- Course and topic structured data built into the project, with monthly reporting.
- You own the code, content, and domain on day one.
- A live course platform they'll let you contact directly to ask what working with them is like.
How your project will go.
Nothing moves forward without your sign-off. Fixed scope, no lock-in, and the platform is yours.
- 01
Free discovery call
We learn the shape of your courses: cohorts, faculty, delegate mix, how registrations and payments run today. No charge, no obligation.
- 02
Onboarding & planning
We map your courses, your content, and how checkout and reconciliation should work. You see the plan before anything gets built.
- 03
Design
Full page designs you sign off before we touch any code.
- 04
Build
Frontend, website editor, Stripe checkout, and SEO, built and tested.
- 05
Testing & launch
Cross-device testing, a full test booking end to end, then live on your domain.
- 06
Ongoing care
Hosting, monitoring, SEO, and small changes handled, so the platform doesn't drift again.
Three ways to work with us.
A clear, credible home for your courses that you manage yourself. Booking links to your existing checkout.
- Custom design and build
- Website editor for courses, dates, faculty
- On-page SEO and course structured data
- Mobile and desktop optimised
The full booking system: checkout, reconciliation, and cohort management on your own domain. What we built for phonosurgerycourse.com.
- Everything in Course Site
- Stripe checkout with delegate pricing tiers
- Automatic registration and payment reconciliation
- Dynamic course templates for new cohorts
For clinicians teaching alongside private practice: the course platform plus your clinical site, run as one system.
- Everything in Course Platform
- A dedicated private practice site
- One editor across both sites
- Speaker and review management
- The fees maths works in your favourPer-ticket platform fees compound with every cohort, forever. Stripe checkout on your own domain replaces them with predictable card fees; for Mr Karagama that halved payment processing costs.
- You own everythingCode, content, domain, and the Stripe account. No lock-in. Cancel any care plan, the platform stays yours.
Pick how much of the day-to-day you want us to handle after launch. Swappable at any time.
We hand you the website editor and the keys. You publish cohorts and updates yourself. We keep hosting, security, and the platform itself running quietly in the background.
- Hosting and uptime monitoring
- Security patches and updates
- Email support, 2 business day response
You drive content; we keep the engine running. Monthly check-in, SEO review, small changes handled by us.
- Everything in You manage it
- 5 developer hours per month
- Monthly SEO and performance report
- Priority support, 1 business day response
You get back to teaching. We publish cohorts, update content, run SEO, and send a monthly performance report.
- Everything in Managed with our support
- Content and cohort updates handled end to end
- Active SEO work, not just monitoring
- Quarterly strategy review
What you're choosing between, side by side.
| Eventbrite + brochure site | Freelance dev | Traditional agency | SMF Studio | |
|---|---|---|---|---|
| Up-front cost | Low | Medium | Very high | Medium |
| Cost per registration | Platform fee on every ticket | Card fees | Card fees | Card fees only |
| Checkout on your domain | No | Sometimes | Custom-quoted | Included |
| Automatic reconciliation | Partial, exports | Hand-rolled or none | Custom-quoted | Included |
| New cohort without a developer | Yes, on their platform | No | Ticket system, you wait | Yes, your editor |
| Course pages that rank | Expire with the event | Sometimes | Yes, sold separately | Included |
| You own the code | No (lock-in) | Usually | Sometimes | Yes |
| Time-to-launch | Self-serve | Variable | 4-6 months | 3-8 weeks |
| Who builds it | You | One freelancer | Agency team you won't meet | The three of us |
Deliberately excluded: patient data and clinical systems. Delegate registrations, yes; anything clinical, no.
Meet Saajan, Madu and Finn.
Three founders, one team. The same people who scope your project also design it, build it, and pick up the phone when something needs deciding.
Saajan Patel
Founder, product and deliveryRuns your project from kickoff to launch day. Always knows where everything stands, warns you before a date moves, and is the one you'll speak to when something needs deciding.
Say hello
Madu Gadzama
Founder, design and strategyDecides how the site looks, reads and converts. Expect a lot of questions about your customers on the discovery call: the design and the words grow out of the answers.
Say hello
Finn Formica
Founder, engineering and SEOCares about the parts nobody sees: clean code, pages that load before you notice, markup a search engine reads perfectly. That's also what gets the work found, so he runs our SEO and GEO.
Say hello
The things people ask us before getting in touch.
No, and you don't have to jump. We can launch the platform alongside your existing listing and switch over once you've watched real bookings flow through it. From then on the per-ticket platform fees stop, and the checkout carries your name instead of a ticketing brand's.
Stripe checkout on your own domain, with delegate pricing tiers, deposits or full payment, and instant confirmation. You see who paid for what in one dashboard, and reconciliation is automatic. We handle the Stripe wiring; the merchant relationship and the money are yours.
Yes. Consultant, trainee, and international rates, early bird windows, deposits against a balance. Pricing is part of the course template, so you set it per cohort in the editor.
Yes, that's the point. Dates, programme, faculty, pricing, and CPD hours are all editable, and a new cohort is a few minutes' work in the editor. Short walkthrough videos cover every action.
Yes. Registrations are the minimum needed to run the course: name, contact details, ticket, and payment status, held in your dashboard. Card details live with Stripe, never on the site. We don't touch patient or clinical data at all, and we'll write you a data processing statement for your records.
Certification stays with you and your accrediting body; we don't issue it. What we do is make the CPD hours and learning outcomes you declare clear on every course page, because delegates check for them before booking.
Three to eight weeks depending on scope. Expect about an hour of your time a week, mostly in review. We schedule calls around lists and teaching days.
You do, once the project is paid in full. Code, content, domain, and the Stripe account. We keep the right to show the work in our portfolio, nothing more.
The course providers we work with all describe the same week: registrations open, the emails start, and someone ends up matching payments to names in a spreadsheet instead of preparing to teach. We built phonosurgerycourse.com to end that week for Mr Karagama, and the platform has been quietly taking bookings ever since. If your course page has the same shape, send it over and we'll tell you honestly what a rebuild would change.
Finn FormicaFounder, engineering and SEOSend us your course page or a question.
Fill in the form and we'll reply within one working day with something useful, either way. No charge, no obligation. We work around lists and teaching days.