Instagram earns the interest. Your website loses it.
Patients find your practice on Instagram, then check the website before they book. In five minutes, you'll know whether your site turns that interest into new patient enquiries, or quietly sends it to the practice down the road.
The quiet signs your site has gone stale:
- You've added or stopped offering at least one treatment that isn't reflected on the site.
- The brands and systems you work with today (Invisalign, whitening, implants) don't match what the site says.
- New equipment, training, or accreditations never made it onto the site.
- Patients ring or DM to ask things the website should answer: prices, finance options, who they'll see.
- Your Instagram gets attention every day. The website hasn't changed since it launched.
- Updating anything means emailing whoever built it, and waiting.
If three or more of these apply, interest is reaching your practice and leaking away before it becomes a booked appointment. The good news: this is fixable.
Patients find you on Instagram. They decide on your website.
Most practices pour effort into Instagram and treat the website as finished. Patients do the reverse: Instagram is where they find you, the website is where they decide. If the site is out of date, missing prices and finance options, or absent from page one of Google, the decision is being made without you in the room.
- before a patient books: your Instagram, then your website. The grid earns attention; the site earns trust.
- Two checks
- is all a patient gives your site to answer three questions: what you offer, what it costs, and whether you look current.
- Minutes
- between what the grid promises and what the site shows is enough to send a patient to the next practice on their list.
- One gap
Three things compound: treatments drift out of date, local SEO decays, and the design ages. None of them feel urgent on any given day, because the Instagram numbers still look healthy. But the follower-to-patient step runs through the website, and when the site can't confirm what the grid promised, that step quietly fails. The old approach, build the site once and leave it alone, was never going to address this.
This is the real reason followers don't become patients, and it's why posting more won't fix it.
- One-time build, set and forget.
- Treatments, team, and brand partnerships drift out of date.
- No prices or finance options, so patients have to ask.
- Updates require an invoice and a wait.
- SEO bolted on, or absent.
- Instagram works hard, the website doesn't.
- Your team updates treatments, galleries, and team pages themselves whilst we maintain the rest.
- Clear treatment information with finance options patients can act on.
- Managed infrastructure, payments, and SEO maintained as one system.
- Monthly one-page performance report.
- A site that confirms what the grid promised.
- The site compounds over time instead of decaying.
What a practice website should be doing.
An editor your practice manager will want to use
Treatments, team, brands, and accreditations, updated in minutes rather than invoices. The editor is shaped around the things practices change: a new associate, a new whitening system, a treatment you've stopped offering. Short walkthrough videos cover every action.
Galleries that carry your Instagram proof
Before and afters and team photos, presented with the context a grid can't give: the treatment, the timeline, the result. Add or remove cases yourself, so the gallery always reflects consent and current work.
Clear treatment and finance information
Every treatment explained in plain English, with guide prices and finance options where you want them shown. Patients stop DMing to ask what things cost, and the ones who enquire arrive ready to book. Stripe checkout for deposits and one-off fees, reconciled automatically.
Found by patients who never saw your grid
Local SEO for the searches that fill diaries: your area plus dentist, plus the treatments you want more of. Structured data for each treatment, fast on mobile, built to rank rather than just to exist.
Mr Yakubu Karagama
ENT Surgeon · karagama-ent-clinic.co.uk
Mr Karagama runs private ENT clinics alongside internationally renowned training courses. His previous sites were outdated and jumbled; patients found it hard to locate the information they needed, and his secretary spent hours each week reconciling course payments by hand.
We rebuilt his sites. karagama-ent-clinic.co.uk is now a clean clinical site his patients use: clear procedures, credentials, and contact routes. phonosurgerycourse.com handles his course bookings with Stripe checkout and automatic reconciliation. Both run on a custom website editor he updates himself, without waiting on a developer. The same system, treatments instead of procedures, a smile gallery instead of a lecture list, is what we build for dental practices.
- Payment processing fees
- −50%
- Reconciliation time
- −60%
- Hosting costs
- −75%
If your practice site is where Instagram interest goes quiet, five minutes tells you what a rebuild would change. Send us your URL and we'll reply with what we'd fix and whether it's worth doing. No charge, no obligation.
How to judge anyone offering to build your practice site.
- Built on WordPress with a stack of third-party plugins.
- A dental template with your logo on it. No structured data for the treatments you offer.
- SEO sold separately, as a monthly retainer add-on.
- They offer to integrate your appointment diary or practice management system: that's a GDPR exposure you don't need.
- You don't own the code, content, or domain.
- Galleries and treatment pages that need a developer to update.
- Custom code, fast, and a website editor designed for non-technical use.
- On-page SEO and treatment structured data built into the project, not added later.
- Local ranking discussed as a delivery goal, with monthly performance reporting.
- Stripe checkout for deposits and one-off fees, reconciled automatically.
- You own the code, content, and domain on day one.
- A live clinical site they'll let you contact directly to ask what working with them is like.
How your project will go.
Nothing moves forward without your sign-off. Fixed scope, no lock-in, and the site is yours.
- 01
Free discovery call
We learn the shape of your practice: surgeries, associates, treatment mix, who updates what today. No charge, no obligation.
- 02
Onboarding & planning
We map your treatments, your content, and how payments should work. You see the plan before anything gets built.
- 03
Design
Full page designs you sign off before we touch any code.
- 04
Build
Frontend, website editor, payments, and SEO, built and tested.
- 05
Testing & launch
Cross-device testing, accessibility checks, then live on your domain.
- 06
Ongoing care
Hosting, monitoring, SEO, and small changes handled, so the site doesn't drift again.
Three ways to work with us.
A current, credible site your team can manage themselves. The starting point for most practices.
- Custom design and build
- Website editor for treatments, team, galleries
- On-page SEO and treatment structured data
- Mobile and desktop optimised
For practices taking deposits or one-off fees alongside the public-facing site.
- Everything in Practice Site
- Stripe checkout for deposits and one-off fees
- Before and after gallery admin with rich media
- Brand, accreditation, and testimonial management
For practices actively growing specific treatments, with landing pages and local SEO doing the heavy lifting.
- Everything in Practice Site + Payments
- Dedicated landing pages for priority treatments
- Local SEO for area and treatment searches
- Multi-location support
- Built for your practice, not a templateCustom design and code, matched to your treatment mix and your team, with local SEO and treatment structured data included rather than sold back to you as extras.
- You own everythingCode, content, domain. No lock-in. Cancel any care plan, the site stays yours.
Pick how much of the day-to-day you want us to handle after launch. Swappable at any time.
We hand your team the website editor and the keys. You update content yourselves. We keep hosting, security, and the site itself running quietly in the background.
- Hosting and uptime monitoring
- Security patches and updates
- Email support, 2 business day response
Your team drives content; we keep the engine running. Monthly check-in, SEO review, small changes handled by us.
- Everything in You manage it
- 5 developer hours per month
- Monthly SEO and performance report
- Priority support, 1 business day response
You get back to dentistry. We update the site, keep treatments and galleries current, run SEO, and send a monthly performance report.
- Everything in Managed with our support
- Content updates handled end to end
- Active SEO work, not just monitoring
- Quarterly strategy review
What you're choosing between, side by side.
| Wix / Squarespace | Dental marketing agency | Freelance dev | SMF Studio | |
|---|---|---|---|---|
| Up-front cost | Low | High | Medium | Medium |
| Monthly cost | Low | Heavy retainer | Variable | Defined care plan |
| Treatment structured data / local SEO | None | Yes, inside the retainer | Sometimes | Included |
| Stripe payments (deposits / fees) | Generic, manual reconciliation | Custom-quoted | Sometimes | Included |
| Website editor for practice staff | Generic block builder | Ticket system, you wait | Hand-rolled or none | Designed for your team |
| You own the code | No (lock-in) | Sometimes | Usually | Yes |
| Ongoing care plan | None | Mandatory retainer | None | Optional |
| Time-to-launch | Self-serve | 2-4 months | Variable | 3-8 weeks |
| Who builds it | You | Agency team you won't meet | One freelancer | The three of us |
Deliberately excluded: appointment diaries and practice management system integration (Dentally, SOE Exact, R4). We don't touch patient data, so we don't compare on it.
Meet Saajan, Madu and Finn.
Three founders, one team. The same people who scope your project also design it, build it, and pick up the phone when something needs deciding.
Saajan Patel
Founder, product and deliveryRuns your project from kickoff to launch day. Always knows where everything stands, warns you before a date moves, and is the one you'll speak to when something needs deciding.
Say hello
Madu Gadzama
Founder, design and strategyDecides how the site looks, reads and converts. Expect a lot of questions about your customers on the discovery call: the design and the words grow out of the answers.
Say hello
Finn Formica
Founder, engineering and SEOCares about the parts nobody sees: clean code, pages that load before you notice, markup a search engine reads perfectly. That's also what gets the work found, so he runs our SEO and GEO.
Say hello
The things people ask us before getting in touch.
Deliberately not. Dentally, SOE Exact, R4, and your appointment diary stay exactly where they are. What we build is the public-facing site, the website editor, payments, and SEO, none of which need access to patient data. We'll write you a data processing statement for your records.
We link patients to whatever booking route you already use, whether that's your practice management system's portal, phone, or email. We don't build or hold the diary itself; that keeps patient data where it belongs and your GDPR position simple.
Stripe checkout for deposits and one-off fees, anything where money changes hands without clinical data attached. Patients pay through your branded checkout, you see who paid for what in one dashboard, and reconciliation is automatic. We handle the Stripe wiring; you keep the merchant relationship.
Yes, that's the point. Add a case in minutes, remove one instantly if consent changes. Consent itself stays your clinical responsibility; the editor makes acting on it immediate rather than a support ticket.
Three to eight weeks depending on scope. Expect about an hour a week from whoever owns the project, usually the principal or practice manager, mostly in review. We schedule calls around surgery hours.
You do, once the project is paid in full. Code, content, and domain. We keep the right to show the work in our portfolio, nothing more.
Most practices move onto a care plan so the site stays maintained, monitored, and ranking. You're never left to figure out hosting on your own.
Most of the practices we speak to aren't short of interest, their Instagram is doing its job. What's missing is the step after: a website that confirms the quality the grid promised, answers the questions patients have, and gets found by the ones who never saw the grid at all. If you've read this far and something resonated, we'd be happy to take a look at your site or answer anything.
Finn FormicaFounder, engineering and SEOSend us your URL or a question.
Fill in the form and we'll reply within one working day with something useful, either way. No charge, no obligation. We work around surgery hours.