Your website is where your patients judge you first.
If a colleague forwarded this to you, they probably noticed their patient flow shift after rebuilding their site. That's what this page is about.
Built for consultants in private practice, whether or not you still hold NHS sessions. In five minutes, you'll know whether your site is still earning you patients, or quietly losing them.
The quiet signs your site has gone stale:
- You haven't seen your own site on Google for any of the procedures you offer.
- You don't know whether potential patients visiting your site find you credible, or move on to the next surgeon.
- You still take payments through PayPal or bank transfer and try to reconcile things in a spreadsheet.
- You're not sure when the site was last updated, and neither is whoever built it.
- Your site still has a design that was made over 3 years ago.
- You've added or stopped offering at least one procedure that isn't reflected on the site.
If three or more of these apply, you are almost certainly losing potential patients. The good news: this is fixable.
Referred or not, patients look you up first.
Most consultants underestimate how much patients research them. Referred or not, patients arrive at your site first. If it's outdated, slow, or absent from page one of Google, the decision is being made without you in the room.
- Patients look you up before the first appointment, referred or not, and your site is where the search lands.
- First stop
- A growing share of private patients choose their consultant themselves, from the open web, before any letter is written.
- Self-referral
- Sites age without announcing it: rankings slip, content drifts out of date, and self-referrals stop arriving.
- Quiet decay
Three things compound: SEO decrease, old content, and poor design/functionality. None of them feel urgent on any given day. After three years together they've rerouted patients to your competitors without you ever knowing. The old approach, build the site once and leave it alone, was never going to address this. It's why posting more on social or commissioning a redesign alone doesn't bring the patients back.
This is the real reason your site stopped working, and it's why posting more on social or paying for a redesign alone won't fix it.
- One-time build, set and forget.
- "We built it three years ago and it still works."
- SEO bolted on, or absent.
- Updates require an invoice.
- You can't tell how the site is performing.
- Payments collected by PayPal, or bank transfer, and reconciled in a spreadsheet.
- Update content yourself whilst we maintain the rest, or have everything fully managed for you.
- Clean modern design kept up to date, in line with solid UI/UX principles.
- Managed infrastructure, payments, and SEO maintained as one system.
- Monthly one-page performance report.
- The site compounds over time instead of decaying.
- Stripe checkout for deposits, courses, follow-ups.
What a private practice site should be doing.
An easy to use website editor
Think WordPress or Squarespace, but custom-built around how you practise. The editor is shaped around the things consultants edit: bio, procedures, press, testimonials, case studies. Short walkthrough videos cover every action.
Payments without the chase
Stripe checkout integrated for deposits, bookings, and follow-up consultations. Patients pay through a branded checkout, you see who paid for what in one dashboard, and reconciliation is automatic. No more PayPal links or spreadsheet matching.
The first place patients judge you
Up to date design, bio and procedures. Case studies and GDPR-compliant audit data, and SEO aimed at top-three ranking for the work you do. The site does the credibility work before the consultation.
Built around your practice, not a template
Mixed NHS and private, multiple clinic sites, training alongside clinic work. Whatever shape your week takes, the site fits.
Mr Yakubu Karagama
ENT Surgeon · phonosurgerycourse.com
Mr Karagama runs private ENT clinics, as well as internationally renowned courses for training consultants. His previous sites were outdated and jumbled; his secretary spent hours each week reconciling course registrations by hand, whilst patients visiting his private practice site found it hard to find the information they needed.
We rebuilt his sites. karagama-ent-clinic.co.uk is now a clean private-practice site for his ENT patients. phonosurgerycourse.com is a dedicated course platform for international delegates, with Stripe checkout and automatic reconciliation. Both run on a custom website editor he can rapidly update himself. The sites have a clean, modern design, and all the functionality Mr Karagama and his secretary need to operate efficiently. It's now far easier for patients and course delegates to quickly find relevant information, get in touch, and pay, and for Mr Karagama to reconcile payments and bookings, all from one place.
- Payment processing fees
- −50%
- Reconciliation time
- −60%
- Hosting costs
- −75%
If your site has drifted the way Mr Karagama's had, five minutes is enough to find out. Send us your URL and we'll reply with what we'd fix and whether it's worth doing. No charge, no obligation, and we work around clinic days.
How to judge anyone offering to build your site.
- Built on WordPress with a stack of third-party plugins.
- Not specific to you. No structured data for the treatment you offer.
- SEO sold separately, as a monthly retainer add-on.
- They offer to integrate your booking diary or hold patient data: that's a GDPR exposure you don't need.
- You don't own the code, content, or domain.
- They can't show you a clinical site they built and still maintain.
- Custom code, fast, and a website editor designed for non-technical use.
- On-page SEO built into the project, not added later.
- Top-three ranking discussed as a delivery goal, with monthly performance reporting.
- Stripe checkout for course bookings, deposits, and follow-up consultation fees.
- You own the code, content, and domain on day one.
- A live clinical site they'll let you contact directly to ask what working with them is like.
How your project will go.
Nothing moves forward without your sign-off. Fixed scope, no lock-in, and the site is yours.
- 01
Free discovery call
We learn the shape of your practice: clinic days, secretary, NHS sessions, courses, the lot. No charge, no obligation.
- 02
Onboarding & planning
We map your content, your services, and how payments should work. You see the plan before anything gets built.
- 03
Design
Full page designs you sign off before we touch any code.
- 04
Build
Frontend, website editor, payments, and SEO, built and tested.
- 05
Testing & launch
Cross-device testing, accessibility checks, then live on your domain.
- 06
Ongoing care
Hosting, monitoring, SEO, and small changes handled, so the site doesn't drift again.
Three ways to work with us.
A professional, credible site you can manage yourself. The starting point for most consultants.
- Custom design and build
- Website editor for bio, procedures, press, testimonials
- On-page SEO and medical schema
- Mobile and desktop optimised
For practices taking deposits, follow-up fees, or one-off paid work alongside the public-facing site.
- Everything in Practice Profile
- Stripe checkout for deposits, follow-ups, one-off fees
- Case study and treatment portfolio admin with rich media
- Press, testimonial, and credential management
For consultants running training or courses alongside clinic, with delegate sign-ups and payments at the heart of the site.
- Everything in Practice Profile + Payments
- Dynamic course templates
- Stripe checkout with delegate pricing
- Speaker and review management
- Built for you, not a templateCustom design and code, matched to how you practise, with on-page SEO and medical schema included rather than sold back to you as extras.
- You own everythingCode, content, domain. No lock-in. Cancel any care plan, the site stays yours.
Pick how much of the day-to-day you want us to handle after launch. Swappable at any time.
We hand you the website editor and the keys. You update content yourself. We keep hosting, security, and the site itself running quietly in the background.
- Hosting and uptime monitoring
- Security patches and updates
- Email support, 2 business day response
You drive content; we keep the engine running. Monthly check-in, SEO review, small changes handled by us.
- Everything in You manage it
- 5 developer hours per month
- Monthly SEO and performance report
- Priority support, 1 business day response
You get back to clinic. We update the site, push press mentions, run SEO, and send a monthly performance report.
- Everything in Managed with our support
- Content updates handled end to end
- Active SEO work, not just monitoring
- Quarterly strategy review
What you're choosing between, side by side.
| Wix / Squarespace | Freelance dev | Traditional agency | SMF Studio | |
|---|---|---|---|---|
| Up-front cost | Low | Medium | Very high | Medium |
| Monthly cost | Low | Variable | Very high | Defined care plan |
| Medical schema / SEO | None | Sometimes | Yes, sold separately | Included |
| Stripe payments (deposits / courses) | Generic, manual reconciliation | Sometimes | Custom-quoted | Included |
| Website editor for clinicians | Generic editor (Wix/Squarespace block builder) | Hand-rolled or none | Custom, complex | Designed for clinicians |
| You own the code | No (lock-in) | Usually | Sometimes | Yes |
| Ongoing care plan | None | None | Heavy retainer | Optional |
| Time-to-launch | Self-serve | Variable | 4-6 months | 3-8 weeks |
| Who builds it | You | One freelancer | Agency team you won't meet | The three of us |
Deliberately excluded: patient booking diaries and EMR sync. We don't sell those, so we don't compare on them.
Meet Saajan, Madu and Finn.
Three founders, one team. The same people who scope your project also design it, build it, and pick up the phone when something needs deciding.
Saajan Patel
Founder, product and deliveryRuns your project from kickoff to launch day. Always knows where everything stands, warns you before a date moves, and is the one you'll speak to when something needs deciding.
Say hello
Madu Gadzama
Founder, design and strategyDecides how the site looks, reads and converts. Expect a lot of questions about your customers on the discovery call: the design and the words grow out of the answers.
Say hello
Finn Formica
Founder, engineering and SEOCares about the parts nobody sees: clean code, pages that load before you notice, markup a search engine reads perfectly. That's also what gets the work found, so he runs our SEO and GEO.
Say hello
The things people ask us before getting in touch.
We deliberately don't touch booking diaries, medical records, or any patient data. Those stay inside whatever EMR you already use (Heydoc, Semble, your own setup). What we build is the public-facing site, the website editor, payments, and SEO, none of which need access to clinical data. We'll write you a data processing statement for your records.
Stripe checkout for deposits, follow-up consultations, course bookings, anything where money changes hands. Patients pay through your branded checkout, you see who paid for what in one dashboard, and reconciliation is automatic. We handle the Stripe wiring; you keep the merchant relationship.
We don't build flows that put you the wrong side of GMC guidance. Case studies, audit data, and credentialing yes. Pestering patients for stars, no.
Three to eight weeks depending on scope. Expect about an hour of your time a week, mostly in review. We schedule calls around clinic days.
Yes. If you've ever used WordPress, Squarespace, or even Google Docs, you'll be fine. The website editor is built around the things you update, with short walkthrough videos so you're confident from day one.
You do, once the project is paid in full. Code, content, and domain. We keep the right to show the work in our portfolio, nothing more.
Most clients move onto a care plan so the site stays maintained, monitored, and ranking. You're never left to figure out hosting on your own.
Most of the consultants we work with came to us not because they wanted a flashier site, but because their site had quietly stopped earning trust, and they couldn't tell whether they were still being found online. The pitch is simple: build something once that does the work, keep it ranking, then leave you alone. If you've read this far and something resonated, we'd be happy to take a look at your site or answer anything.
Finn FormicaFounder, engineering and SEOSend us your URL or a question.
Fill in the form and we'll reply within one working day with something useful, either way. No charge, no obligation. The form is for enquiries about your site only, never patient information. We work around clinic days.